Introduction to Social Media
Cheryl Lawson, Oklahoma State University
Copyright Year: 2022
Publisher: Oklahoma State University
Language: English
Formats Available
Conditions of Use
Attribution
CC BY
Reviews
The text covers the beginning of social media to present. It also covers basic marketing principles such as marketing strategy, analytics, metrics, target markets, engagement, competition, networking, ROI, content, marketing time management, and... read more
The text covers the beginning of social media to present. It also covers basic marketing principles such as marketing strategy, analytics, metrics, target markets, engagement, competition, networking, ROI, content, marketing time management, and social media jobs. It has a clickable table of contents, but it doesn't include an index or glossary.
Some of the information is outdated such as on p. 60: "Twitter is a microblogging network where users can write posts of up to 20 characters..." Twitter has permitted posts of 280 characters for a long time, Also inaccurate now is this statement on p. 83: "Facebook is populated mostly by adults of 25-34 years age group." This age group has moved to Tik Tok. One p. 90 this information is inaccurate: "The trends for 2020 are out now and marketers can develop a strategy for 2021 based on these statistics. Here is a list of top social websites along with the number of active users on these sites.
Facebook – 2,701 million" The correct number of active users on Facebook is 2.9 billion.
As mentioned previously, some content is outdated. The text is written in such a way necessary updates will be easy and straightforward to implement.
The text is written in second person and is clear.
The text is consistent and easy to follow. The text will be helpful to students new to social media and marketing on social media.
The text is section well into short blocks of easy to read text.
The topics are well organized and easy to locate and understand.
The interface is clean and easy to navigate.
The text doesn't contain any grammatical errors.
The text is sensitive to culture and includes everyone.
The is a great book for new social media users and people new to marketing on social media. It explains social media and basic marketing concepts well. It talks to the reader instead of at the reader. It's easy to follow and understand.
Table of Contents
Part I: Marketing Principles
Marketing in the Age of COVID-19
How Many P's are in Marketing Now?
Social Media Marketing, A Brief History
What Business Are You Even In?
Social Media History...How Did We Get Here
Part 2: Social Media Marketers and Marketing Strategy
Applying Basic Marketing Principles to Social Media Marketing
The ROI of Your Mother (GaryVee said it, not me)
Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest
Ancillary Material
Submit ancillary resourceAbout the Book
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
About the Contributors
Author
Cheryl Lawson, Founder of Social Media Tulsa, Tulsa's go-to source for social media support, brings corporate marketing communications, entrepreneurial acumen, and deep social media and event marketing expertise to her clients, colleagues and students. Social Media Tulsa's annual SMTULSA Conference has put Tulsa on the social media conference map and will celebrate 10 years as a social media and digital marketing conference in Tulsa in March 2020. Before returning home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises and spent ten years in sales and marketing for General Motors. Cheryl holds a BA fronm Southern University in Baton Rouge and an MBA from Nova Southeastern University. Cheryl is a marketing course developer and adjunct professor for the University of California Extension Center where she first began teaching social media marketing, event marketing, market research and event sponsorship courses. In addition to Tulsa's Social Media Conference, Cheryl leads numerous social media teams for some of Tulsa's favorite events and festivals, including Scotfest, Oktoberfest, and the Route 66 Marathon. Social media is often what gets Cheryl in the door, but clients quickly realize that her knowledge of all marketing and communication is an invaluable asset. The fact that she understands how to translate her marketing experience to the digital space is what makes Cheryl truly remarkable.